Two-day edition brought competitive gaming, digital creativity and family entertainment to Dammam, with more than 800 participants and prizes worth SAR 200,000

Dammam, Saudi Arabia – October 26, 2026: HUAWEI AppGallery has concluded the first Dammam edition of AppGallery Gamers Cup Esports Carnival KSA Season 2 held at Westfield Dammam, which welcomed thousands of visitors on September 17 and 18.

The free, two-day carnival combined competitive and casual gaming with digital creativity and live entertainment. More than 800 participants registered for the event, with female players accounting for around 30% of it. Visitors competed for cash prizes and premium gaming equipment from a total prize pool worth SAR 200,000, while families and casual players joined a broader programme of interactive experiences.

The Dammam edition marked the latest stop in the year-long AGC Esports Carnival series and continued the event’s expansion beyond Riyadh. By bringing the carnival to communities across the Kingdom, HUAWEI AppGallery and its partners are developing AGC as a recurring national platform where gamers, creators, publishers and families can connect.

Players competed across leading mobile titles, including top battle royale game PUBG MOBILE, Mobile Legends: Bang Bang, Yalla Ludo and Candy Crush. The Esports Arena hosted tournaments throughout the two days, giving participants of different experience levels the opportunity to compete for prizes and test their skills in front of a live audience.

Beyond the tournaments, GoPaint attracted strong participation, with particular interest from children. The digital art competition invited participants to explore their creativity using HUAWEI devices, including the newly launched HUAWEI WATCH KIDS. The Play & Win zone offered casual mini-games and instant rewards, while live DJ performances, gaming demonstrations and family-friendly entertainment created an inclusive festival atmosphere across Westfield Dammam.

William Hu, Managing Director of Huawei Consumer Business Group Cloud Service, Middle East and Africa Ecosystem Development and Operation Center, said: “The response to AGC Esports Carnival in Dammam reflects the growing enthusiasm for gaming in Saudi Arabia and the value of creating more opportunities for communities to participate. Through AppGallery, we are making gaming and esports more accessible to experienced competitors, casual players, creators and families. As AGC reaches more cities, we look forward to connecting gamers, developers and partners while contributing to the continued development of the Kingdom’s gaming ecosystem.”

Abdulrahman Alotaibi, Senior Marketing Director at Cenomi Centers, said: “We were pleased to welcome AGC Esports Carnival to Westfield Dammam and see thousands of visitors come together over the two days. Events like this reflect our focus on creating destinations that go beyond shopping, bringing together entertainment, technology and experiences that connect families and communities. Working with HUAWEI AppGallery allowed us to bring an exciting esports experience to Dammam, while reinforcing our commitment to offering diverse and engaging experiences across our destinations.”

The successful Dammam edition builds on previous AGC Esports Carnival events in Riyadh and reinforces the series’ ambition to make esports and gaming experiences more accessible across Saudi Arabia. AGC will continue to reach more cities across the Kingdom, bringing competitive gaming together with technology, creativity and community entertainment, with further updates on upcoming editions to follow.

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To explore interviews and spokesperson access please contact: Golin Ketchum MENA: HMSTeam@golin-mena.com

Notes to Editors:

  • AGC Esports Carnival KSA Season 2 took place at Westfield Dammam on September 17–18, 2026.
  • The event was free and open to the public.
  • More than 800 participants registered, with female players accounting for 30% of participants.
  • The total prize pool was worth SAR 200,000, comprising cash prizes and premium gaming equipment.
  • Featured games included PUBG MOBILE, Mobile Legends: Bang Bang, Yalla Ludo and Candy Crush.

About AppGallery Gamers Cup (AGC):

AppGallery Gamers Cup (AGC) is a leading esports initiative supported by HUAWEI AppGallery, providing a platform for gamers to showcase their skills and compete in E-sports tournaments. AGC is committed to promoting inclusivity and equality within the gaming community, fostering a vibrant and supportive environment for all gamers across the region.

About Cenomi Centers:
Cenomi Centers is the leading owner, operator and developer of contemporary lifestyle centers in Saudi Arabia, creating high-quality destinations that bring together the brands, experiences and services that matter most to consumers. For over two decades, the company has played a central role in shaping the Kingdom’s retail and lifestyle landscape, providing customers with destinations built to international standards in some of Saudi Arabia’s most attractive locations.

Today, Cenomi Centers’ portfolio comprises 20 assets across nine major Saudi cities, with more than 4,250 stores and a total GLA of over 1.25 million square meters. Its portfolio includes some of the Kingdom’s most recognized lifestyle destinations, including Mall of Arabia Jeddah, and Nakheel Mall Riyadh, alongside Westfield Jeddah and Westfield Riyadh, part of Cenomi Centers’ strategic partnership with Unibail-Rodamco-Westfield, providing consumers with access to a broad mix of leading international, regional and local brands.

For more information about Cenomi Centers, please visit www.cenomicenters.com